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The Decline of the Solar Retailer

August 6, 2023

The solar industry in Australia is changing.

"In the golden days of solar, our little shop nestled along the bustling high street was a beacon of hope and promise. We were pioneers, dreamers of a brighter tomorrow, as we brought the sun's abundant energy to the doorsteps of eager customers. The industry burgeoned with unprecedented growth, and our passion for sustainability and innovation fueled our every step. Yet, as the world's economy shifted toward decarbonisation, the solar market boomed with magnificent fervor, but something changed. A shadow cast upon our once vibrant storefront, and the winds of change whispered of a different reality. As the sun continued to shine, we found ourselves on the periphery of a transforming landscape, watching the giants of consolidation rise, while our humble emporium struggled to find its place in this new world. A lamentation arose within us, echoing the words of John Steinbeck, "The winter of discontent had settled upon our once sunlit dreams."


The Challenge: The independent solar retailer sector is experiencing a decline amidst an unprecedented boom in the solar PV industry, driven by the global economy's shift towards decarbonisation. Market consolidation fueled by private equity has created an intensely competitive environment, making it difficult for independent retailers to compete against well-funded conglomerates. Importers and support companies are also facing challenges as larger retailers streamline their operations and , while EPCs are gaining dominance in the market.


How We Can Help: At VPP Partners, we understand the challenges and changes in the solar industry like no other. Our team of expert consultants is dedicated to empowering your business and navigating the market consolidation landscape.


Our Solutions:

- Unleashing New Opportunities: Our tactical business plans reveal untapped potential and identify lucrative opportunities for diversification into adjacent products and markets.

- Building Resilient Supply Chains: We analyse, optimise, and fortify your supply chain to ensure seamless operations, even in challenging times.

- Enhancing Efficiency through Vertical Integration: Lower your costs and enhance efficiency by integrating core functions, reducing reliance on external suppliers.

- Fueling Growth with Smart Acquisitions: Expand your market reach and capabilities through strategic mergers and acquisitions.

- Access to Funding and Capabilities: We provide expert guidance on funding options, strategic partnerships, and collaborative ventures.

- Harnessing Technological Innovation: Stay ahead with cutting-edge technologies and innovations to set yourself apart from the competition.

- Market Intelligence & Our Brains Trust: Stay informed about market trends, policy updates, and regulatory changes with our valuable insights and brains trust.


Reach out to us at hello@vpppartners.com today and embark on a journey of growth, resilience, and unparalleled success in the dynamic solar PV industry. Together, let's shine brighter and build a sustainable future. Let VPP Partners be your pathway to solar success!


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April 10, 2025
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April 10, 2025
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April 10, 2025
Here at VPP Partners we are always thinking about all things energy. The energy transition and all the moving parts are complex and looking for ways to demystify the challenges and help overcome them is one of our key drivers. Recently, VPP Partners's Energy Specialist Lachlan Ryan built a model to answer a question that he had been toying with for some time. The question was along the lines of “There must be a way to create a graph that would show the required spread between charge and discharge for a BESS in the wholesale electricity market for different capital costs to meet a desired financial metric”. It was believed that this would help to demonstrate a few different aspects relating to batteries in the NEM: Understanding Capex Requirements: Enabling the quick identification of the capex ranges required to get reasonable project returns based on expected charge and discharge prices. Highlighting Value Stacking: Highlighting that value stacking with other value streams is likely needed to meet the required financial returns. Value streams and contracting: Understanding your value streams and the potential importance of contracting your assets to firm up revenue. Trading capabilities: The requirement for competent trading capabilities to realise as much value as possible from the market. Key Assumptions The model itself had several assumptions that are highlighted as follow: Target internal rate of return (IRR): 12%, 15%, 18% Round trip efficiency (RTE): 85% (losses applied to charge cycle) Annual degradation rate: 3% Depth of discharge (DoD): 90% Cycles per day: 1.5 Project duration: 15 years Interest rate: 0% (self-funded model) The Challenge of Real-World Charging Prices A critical assumption in this model is that the battery charges at $0/MWh, which means the spread is equal to the discharge price. However, in real-world scenarios, the battery won't always charge at $0/MWh, and due to the round-trip efficiency (RTE), the actual required spread isn’t straightforward. For example: A 1MWh BESS charging at $0/MWh and discharging 0.85MWh (with 85% RTE) at $100/MWh results in a margin of $85/MWh. If the battery charges at $100/MWh and discharges at $200/MWh (maintaining a $100/MWh spread), the margin drops to $70/MWh. To achieve the same $85 margin, you would need to discharge at $217.6/MWh. This led to a redefined the problem: Instead of calculating the required spread, the result was required profit per MWh for all discharged energy. This model created the graph ‘Required Profit vs Cost of BESS’, where the x-axis is the capital cost of the battery system, and the y-axis is the required $/MWh profit required for all the discharged energy.
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